New Operational Enhancements to Maximize ALAN Relief Efforts
Minneapolis, September 21, 2009 – When disaster strikes, the American Logistics Aid Network (ALAN) will be ready. The non-profit organization, which engages the supply chain community to assist in humanitarian relief efforts, has expanded its web presence, implemented new software and fine-tuned its operational infrastructure.
Creating a more robust web site will help ALAN to build awareness of the organizations' efforts, organize its network of supporters, and better communicate needs for volunteers and donations. A new Customer Relationship Management (CRM) application utilizing the SalesForce.com platform will strengthen ALAN's database of donors and volunteers, and will assist in managing its communication and marketing campaigns. ALAN also has established processes for involving volunteers and sponsors. In addition, ALAN is building its network through social media, including LinkedIn.
"These improvements are an investment in the effectiveness of our organization," said ALAN president John "Jock" Menzies and chairman of The Terminal Corp. "With hurricane season upon us, we're very glad to have additional tools to help get relief resources in the hands of those who need them in the unfortunate event of a disaster."
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About ALAN
American Logistics Aid Network (ALAN) engages the supply chain community to support and assist humanitarian relief efforts. ALAN makes supply chain-related donation needs visible to the logistics industry and establishes an efficient process for providing the necessary goods and services through its web portal, www.alanaid.org


